When visiting New York City, exploring famous destinations like The Metropolitan Museum of Art, strolling through Central Park, catching a Broadway show, and going on a shopping spree at Tiffany are must-do activities. These iconic locations are woven into the very essence of the city.
However, for almost four years, visitors were unable to enjoy the Tiffany store located at 727 Fifth Avenue on the corner of 57th Street due to a full renovation. But now, the store has reopened, shining brighter than ever, and appropriately named The Landmark.
While the exterior of the store has remained unchanged from the original 1940 design, except for a thorough power-washing to make it gleam, the renowned architect Peter Marino has completely revamped the interior. The new design pays homage to Tiffany’s rich heritage while bringing it into the present. The store features historical items from Tiffany’s archives displayed throughout The Landmark. Additionally, Marino has created expansive alcoves dedicated to renowned designers Elsa Peretti, Paloma Picasso, and Jean Schlumberger. These beautifully designed spaces seamlessly blend with the store’s overall aesthetic.
Artistry has always been at the core of Tiffany’s brand. Louis Comfort Tiffany, the son of founder Charles Lewis Tiffany, was a prominent figure in the art world during the early 20th century. Notable artists like Andy Warhol, Robert Rauschenberg, and Jasper Johns have all had connections with Tiffany. Now, The Landmark places a significant emphasis on art, with nearly 40 commissioned and previously unseen artworks on display by American contemporary masters such as Jean Michel Basquiat, Julian Schnabel, James Turrell, and Richard Prince.
Other highlights of The Landmark include a mini-gallery dedicated to the iconic Audrey Hepburn in her role as Holly Golightly in the movie “Breakfast at Tiffany’s,” as well as the 60-seat Blue Box Café, featuring a menu created by renowned chef Daniel Boulud. The store also offers exclusive items ranging from impulsive purchases to high-end pieces worth six figures.
With so much to see and experience, The Landmark is sure to be a top destination for generations to come. Take a closer look at the highlights in the photo gallery below.
The grand sculptural spiral staircase, which connects the eighth floor to the third floor, offers a breathtaking view of The Landmark.
The transparent balustrades with their undulating design, adorned with rock crystal, were inspired by Elsa Peretti’s creations.
The spacious alcove dedicated to Elsa Peretti’s jewelry features undulated wood walls and table tops made of cork. Elsa herself specified the exact shade of navy blue to be used in her jewelry displays.
The custom-made wood neck mounts were a collaboration between Elsa Peretti and a skilled craftsman from Spain.
The dedicated space showcasing Paloma Picasso’s creations includes two extraordinary archival jewels in the wall cases.
Among the decor is a larger-than-life image of Paloma Picasso herself from the mid-1980s, wearing one of her Tiffany rings over a red glove.
The High Jewelry floor at The Landmark boasts one of the largest collections of its kind in any retail location.
Several seating areas are available throughout the High Jewelry floor, allowing clients to comfortably peruse the stunning collection.
Behind the slightly mirrored glass wall in the seating area on the High Jewelry floor, there is a workshop where highly skilled craftsmen create and modify pieces on-site.
Throughout The Landmark, you’ll find wooden parquet floors reminiscent of the original 1940s design. The ceiling details add a touch of lightness to the interior, resembling a skylight.
What may appear to be giant windows on the walls are actually cutouts featuring a video installation. This installation showcases Schlumberger’s famous cockatoo design soaring over and around Manhattan. Depending on the time of day and season, the city view changes, offering a delightful sight for visitors.
